A successful social media marketing is exactly what you need for your business to grow. Social media is a marketing powerhouse that solidifies branding, creates quality leads, and drives sales.
Here is #tip 1 to rock your social media marketing strategy:
Using the SMART goal setting strategy to create the foundation for successful social media marketing.
Specific. Vague goals like “get more business” is not going to help companies pinpoint their objective. Goals must nail down precisely what is expected of the initiative.
Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
Relevant. A social media marketing goal needs to tie into marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals.
KEEP IT SIMPLE!
These goals are fluid and will change as you go. You may have a goal for an event campaign or a sale event, each will look differently. Marketing your business is about hypothesizing, experimenting, creating, modifying, and repeat. If you aren’t successful at first, it’s not a failure, it’s something learned and knowledge is always something gained.
What your beginning SMART goal might look like✨👉
Specific: set a goal of getting 5 new page follows this month.
Measurable: use your page Insights to measure your success.
Attainable: 5 new page follows is easily accessible, after this, challenge yourself more seriously. You will learn a lot in just one simple campaign.
Relevant: building your audience on one platform at a time is the perfect way to start your strategy. This is how you will get to know who your audience is on each platform (audiences will vary Twitter, Facebook, Pinterest, Instagram, LinkedIn, TikTok, etc.)
Timely: start with a one-month strategy, 5 new page likes. You will do this by posting a certain amount of content that is relevant to your business that tells your audience what you do and always use a relevant and appropriately-sized (high res) image that you own or find on a free photo service like Unsplash or Pixabay