Who Are You Talking To?

Do you ever wonder if your posts are reaching the right people? Are you posting everywhere and not seeing any measurable results? Welcome to #socialmediasaturday

A successful social media marketing strategy is exactly what you need for your business to grow. Social media is a marketing powerhouse that solidifies branding, creates quality leads, and drives sales.

But who are you talking to? In order to build your audience, you will need to create content that engages your customers, the right people at the right place at the right time. The best way to know which content that will effectively reach your target audience is to pin point the main group(s) of people you are wanting to reach, your potential customers. While it’s easy to say that you want everyone to buy your product/service, that just isn’t a realistic place to start. Build a buyer’s persona* to help you know who you are creating your strategy for.

*Buyer’s Persona templates can be found online from various creators. Take a look at a couple and start with the simplest one first.

A target audience profile is found by identifying a specific group of customers who are most likely to respond positively to your content: posts, promotions, products, and or services. This information will be commonly based on the analysis of specific factors like location, age, income, and so on.

#Tip 2, Identify Your Audience. Knowing who your audience is means that you can create your content to address the main interests and concerns of your audience.

Buyer Persona visual graphic showing a female, 15-25 years, in a specific location as an example of a buyer persona
  1. Review your happy customers: Study their industries, demographics,* and their goals closely to understand who you should be targeting.
    * Demographic examples include: age, race, ethnicity, gender, marital status, income, education, and employment.
  2. Identify Pain Points: What question does your product or service answer? How does it enrich someone’s life? Does it solve a problem?
  3. Survey Customers: through the buyer’s journey from the Awareness stage, through the Consideration stage, through the Decide stage, and even after the deciding process. What are the most commonly asked questions through each point?

Remember to keep it simple to start with. You can add to is as your goals develop.

Marketing your business is a step by step process of evaluating your goals, hypothesizing, experimenting, creating, modifying, and repeat. If you aren’t successful at first, it’s not a failure, it’s something learned and knowledge is always something gained.