Category Archives: 10 Tips to Rock Your Strategy

Rock your marketing strategy with these 10 simplified tips.

Coffee cup with BEGIN written on it set on a wooden table filled with coffee

Not Just Any Channel

Post here, post there, post everywhere! Absolutely NOT –work smarter, not harder! Welcome to #socialmediasaturday

A successful social media marketing strategy is exactly what you need for your business to grow. Social media is a marketing powerhouse that solidifies branding, creates quality leads, and drives sales.

You completed #tip 1 explaining how to implement a simple SMART goal setting strategy, which explains the What. Then you moved on to #tip 2, Who Are You Talking To? where you built a basic buyer persona identifying core demographic elements of your target audience. Today let’s move onto the Where, breaking down how to know which social media platforms your content will be best received.

#Tip 3, Knowing Which Social Media Channels to Use. If you want to do it well, keeping up with multiple social media channels each with their own posting schedule and communication options, can be very overwhelming, a full-time job, even. Don’t stress yourself out. Starting and running a business is your passion and already a lot of work. If you can’t hire a professional Social Media Specialist to run multiple channels as part of your business team yet, start with the one platform that reaches the majority of your demographic. You can expand your reach, and your team, as you get better at identifying your customer’s needs.

While there may be some similarities or demographic overlap, each is their own separate world. For example, if you are a jewelry designer, you might market your lockets on Facebook using the demographic of moms who are the ages of 40-65+ of the upper-income level. Whereas you will likely have better luck selling toe rings to women, students who are 15-25 years and have a lower income-level on a platform like Instagram. Create your content for each platform considering your audience, separately.

By now your research should have included your closest competitors. If you have not yet done so, spend some time clicking around their website following links to their social media page(s). Keep an eye on the content they are posting and when, the public reaction to that content, engagement with their audience, reviews, the most common complaint(s) and compliment(s), and so on. If you have a meeting with a marketer, you will most likely discuss your business competition and what makes you stand out from them. Your evaluation of your competitors will help to give you the basis to start creating your content strategy including the where what & who.

Marketing your business is a step by step process of evaluating your goals, hypothesizing, experimenting, creating, modifying, and repeat. If you aren’t successful at first, it’s not a failure, it’s something learned and knowledge is always something gained. 

Remember to keep it simple to start with. It’s better to do one platform well compared to many poorly. Share your handle (for example @instagram) widely, on everything and everywhere related to your business, menus, business cards, t-shirts, your email signature, and so on. Where else can you think of to share your social media handle?

*Before you invite everyone you know to like or follow your page, refer to this tip about making masterful First Impressions.

Who Are You Talking To?

Do you ever wonder if your posts are reaching the right people? Are you posting everywhere and not seeing any measurable results? Welcome to #socialmediasaturday

A successful social media marketing strategy is exactly what you need for your business to grow. Social media is a marketing powerhouse that solidifies branding, creates quality leads, and drives sales.

But who are you talking to? In order to build your audience, you will need to create content that engages your customers, the right people at the right place at the right time. The best way to know which content that will effectively reach your target audience is to pin point the main group(s) of people you are wanting to reach, your potential customers. While it’s easy to say that you want everyone to buy your product/service, that just isn’t a realistic place to start. Build a buyer’s persona* to help you know who you are creating your strategy for.

*Buyer’s Persona templates can be found online from various creators. Take a look at a couple and start with the simplest one first.

A target audience profile is found by identifying a specific group of customers who are most likely to respond positively to your content: posts, promotions, products, and or services. This information will be commonly based on the analysis of specific factors like location, age, income, and so on.

#Tip 2, Identify Your Audience. Knowing who your audience is means that you can create your content to address the main interests and concerns of your audience.

Buyer Persona visual graphic showing a female, 15-25 years, in a specific location as an example of a buyer persona
  1. Review your happy customers: Study their industries, demographics,* and their goals closely to understand who you should be targeting.
    * Demographic examples include: age, race, ethnicity, gender, marital status, income, education, and employment.
  2. Identify Pain Points: What question does your product or service answer? How does it enrich someone’s life? Does it solve a problem?
  3. Survey Customers: through the buyer’s journey from the Awareness stage, through the Consideration stage, through the Decide stage, and even after the deciding process. What are the most commonly asked questions through each point?

Remember to keep it simple to start with. You can add to is as your goals develop.

Marketing your business is a step by step process of evaluating your goals, hypothesizing, experimenting, creating, modifying, and repeat. If you aren’t successful at first, it’s not a failure, it’s something learned and knowledge is always something gained. 

Get SMART

Do you feel like running your social media business pages are a big time-wasting, task-oriented dud? Welcome to #socialmediasaturday


A successful social media marketing is exactly what you need for your business to grow. Social media is a marketing powerhouse that solidifies branding, creates quality leads, and drives sales.


Here is #tip 1 to rock your social media marketing strategy:
Using the SMART goal setting strategy to create the foundation for successful social media marketing.


Specific. Vague goals like “get more business” is not going to help companies pinpoint their objective. Goals must nail down precisely what is expected of the initiative.


Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.


Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.


Relevant. A social media marketing goal needs to tie into marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.


Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals.


KEEP IT SIMPLE!

These goals are fluid and will change as you go. You may have a goal for an event campaign or a sale event, each will look differently. Marketing your business is about hypothesizing, experimenting, creating, modifying, and repeat. If you aren’t successful at first, it’s not a failure, it’s something learned and knowledge is always something gained. 

What your beginning SMART goal might look like✨👉

Specific: set a goal of getting 5 new page follows this month.

Measurable: use your page Insights to measure your success.

Attainable: 5 new page follows is easily accessible, after this, challenge yourself more seriously. You will learn a lot in just one simple campaign.

Relevant: building your audience on one platform at a time is the perfect way to start your strategy. This is how you will get to know who your audience is on each platform (audiences will vary Twitter, Facebook, Pinterest, Instagram, LinkedIn, TikTok, etc.) 

Timely: start with a one-month strategy, 5 new page likes. You will do this by posting a certain amount of content that is relevant to your business that tells your audience what you do and always use a relevant and appropriately-sized (high res) image that you own or find on a free photo service like Unsplash or Pixabay